How To Convince People To Buy

Summary of Influence: The Psychology Of Persuasion Authored by Robert Cialdini

How To Convince People To Buy

Influence is a book about six psychological forces that are linked to persuading people to purchase from you, say “yes” to your proposition, agreeing with you, etc.

1) Reciprocation – If you give someone something; a gift, a favor, advice that leads to a positive impact, so on and so forth, naturally that person will feel indebted to you. It’s human nature.

Think about the last time a friend or family member gave you a gift for your birthday. When their birthday comes up, what do you feel obligated to do?

2) Consistency – People are habitual and they often try to stay consistent with what they say and/or do. Continue reading “How To Convince People To Buy”

The Most Hypocritical Book

Summary of Essentialism Authored by Greg McKeown

Essentialism Book Summary

Essentialism, authored by Greg Mckeown, is a book about focusing on doing the most essential things that has the most impact in your life, business, task, etc.

Being that the book is 272 pages long to grasp this concept, obviously this book is hypocritical.

Other than saying:

Focus on doing less things but do them better

Focus on 20% of the things that makes for 80% of your results, (which is Pareto’s 80/20 Principle)

Stop wasting time

What more is needed to say about essentialism?

Welcome, this is “essentialism” book summaries!

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